MINERAL COSMETIC STORY
Born out of a desire to create safe and toxic free cosmetics for women of all skin types, Alexami Mineral Cosmetics offers a natural alternative to conventional cosmetics, without compromising on performance or durability. Naturally preservative and irritant free, Alexami’s pure mineral cosmetics are weightless, long wearing, water resistant and offers protection against harmful UVA and UVB rays.
Free from toxins and cheap fillers, such as talc, synthetic dyes, parabens, and irritants like bismuth oxychloride, Alexami mineral powders provides complete coverage without clogging pores, making it suitable for skin conditions such as acne prone skin, rosacea, and eczema.
Alexami’s natural mineral cosmetic formulations work in harmony with the skin to, not only cover imperfections but to help improve skin tone for a natural long lasting glow.
What is Mineral Makeup?
Mineral makeup is formed when minerals found in the earth’s crust are crushed into fine powders that are then processed and micronized, giving rise to a wide variety of natural colours, perfect for cosmetic use. As it doesn’t require artificial colouring or preservatives, it is the purest and most natural form of cosmetics available on the market today, and has been used by our ancestors for many centuries before us.
Unlike conventional cosmetics, true mineral cosmetics do not contain any toxins or cheap fillers, and are high in Titanium Dioxide and Zinc, whose anti-inflammatory properties make them suitable for use on sensitive skin. Dermatologists and cosmetologists even recommend the safe use of mineral cosmetics after surgery, micro dermabrasion, laser and other beauty treatments.